Privacy Policy

Last Updated February 2018

Thank you for visiting BookMD, Inc. (d.b.a. “Vim”). We at Vim are committed to protecting the information that you share with us, and explaining how we collect, process, and share that information online. This Privacy Policy is part of Vim’s Terms of Use for medical providers, healthcare plan participants and other users of the Vim technology platform. NOTE:  VIM DOES NOT PROVIDE INDIVIDUALS WITH MEDICAL ADVICE.

What information does this Privacy Policy cover?  This Privacy Policy applies to personal information collected on websites, mobile applications, or controlled widgets embedded in the Vim technology platform with a link to this Privacy Policy (“Site”).  It does not apply to any other information collected by Vim through any other means.  This Policy also doesn’t apply to any sites maintained or operated by other companies or linked to our Sites.  By “Personal Information,” we mean information that identifies you personally.  It covers how we collect, use, and share that Personal Information as of the date that this Privacy Policy is posted.

You Consent to Transfer Your Personal Information to the United States. Vim is based in the United States.  If you decide to use this Site, your Personal Information may be transferred to the United States and processed according to the terms described in this Privacy Policy.  This is important because the laws in the United States may not be considered adequate by authorities in your home country. If you prefer not to have your Personal Information transferred to the United States, don’t use this Site.  Otherwise, by using this Site, if you are not in the United States, you expressly consent and authorize Vim to transfer your Personal Information to destinations outside your home country as we see necessary to run our business and process it according to the terms of this Privacy Policy.

What types of Personal Information do we collect about our online visitors?  We receive and store certain types of information from you whenever you interact with our Sites to deliver or make available the Vim technology platform (“Services”), a software as a service technology solution hosted by a third party vendor on servers located in the United States  you request from us, and assist us to help improve your overall online experience. For example, like many other websites, we store “cookies” and other web-based files on user devices to get certain types of information when your web browser accesses our Site.

Information You Provide.  We generally collect only Personal Information you voluntarily provide to us.  We don’t require you to give us Personal Information to access certain public areas of our Site.  This is true unless you live in a country that defines Personal Information to include network identifiers like your Internet Protocol addresses.  For some secure areas of our Site, however, we require you to provide Personal Information, including your login credentials. We also collect Personal Information from you when you:

1. Register for an account with us;
2. Sign up for newsletters;
3. Submit comments, reviews, or other user-generated content;
4. Connect or interact with us through social networks (e.g., Facebook, Google+, Twitter); and
5.Request customer or technical support.

This Personal Information, for example, may include your:

1. Name;
2. Postal or billing address;
3. E-mail address;
4. Telephone or mobile number;
5. Payment card information;
6. Location via IP address;
7. Device being used (for our mobile site);
8. Medical information including your medical providers name and contact information; and
9. Previous login history with Vim.

Vim Services under HIPAA.  Some of our users – such as healthcare providers – are subject to laws and regulations governing the use and disclosure of “individually identifiable health information” (as defined by HIPAA) they create, receive, or disclose, including the Health Insurance Portability and Accountability Act of 1996, as amended from time to time, together with the associated regulations adopted (“HIPAA”).  When we store, process or transmit individually identifiable health information on behalf of healthcare providers who have entered into an agreement with us, we do so as its “Business Associate” (also defined by HIPAA).  Under the terms of a ‘Business Associate Agreement’, we are restricted in the way we use or disclose individually identifiable health information. We are also required to, among other things, apply reasonable and appropriate measures to safeguard the confidentiality, integrity, and availability of the individually identifiable health information we store and process on behalf of those medical providers.  For this Privacy Policy, the term “healthcare provider” means any user who is a “health care provider” (as defined by HIPAA) or any user who is a member of that health care provider’s “workforce” (as also defined by HIPAA). If you can’t or choose not to provide us with the Personal Information we reasonably require, we may be unable to provide you with the information or services you have requested as you will be unable to register as a user.

Information Collected Through Technology.  We also obtain information in other ways through technology.  Some of this information may be linked to you personally. This information helps our Site function correctly and supports the work we do to understand the needs of our users.

Device Information.  Depending on the permissions you’ve granted and other factors, we may receive information about your location and your mobile device when you download or use apps created by our Site, including a unique identifier for your device. We may use this information to provide you with location-based services, such as advising you of certain offerings and other personalized content.  Examples of the device information we collect include:

•  Attributes such as the operating system, hardware version, device settings, file and software names and types, battery and signal strength, and device identifiers.

• Device locations, including specific geographic locations, such as through GPS, Bluetooth, cell phone towers, or WiFi signals.

• Connection information such as the name of your mobile operator or ISP, browser type, language and time zone, mobile phone number and IP address.

Most mobile devices allow you to turn off location services, and we encourage you to contact your device manufacturer for detailed instructions on how to do that.

Payment Information.  If you pay for a healthcare provider’s services through us, we may collect payment card information from you through our third-party service provider, including your name, expiration date, authentication code, and billing address.  We will securely transmit this information consistent with payment card industry rules to the appropriate payment facilitators. We may offer you the option to save information about the method and choice of payment on our Site. If you save this payment card information on our Site, you will be able to add, remove, or modify that information at any time using your account settings.

Do we advertise or advise you of certain related offerings online?  We do in a number of ways. We may collect certain information via our Site.  We, or our vendors, use common online tracking tools to collect certain information, such as browser cookies, web beacons and other, similar technologies.  The information we collect includes IP addresses, the number of page visits, pages viewed via our Site, search engine referrals, browsing activities over time and across other websites following your visit to our Site, and responses to advertisements and promotions on the websites.

We also use certain information to:

• Present tailored ads, including ads that appear as you log-in or log-off of your online accounts via our Site;
• Identify new visitors to our Site;
• Recognize returning visitors;
• Advising you of other websites and mobile applications not affiliated with us;
• Analyze the effectiveness of our advertisements;
• Better understand our users, or other Site visitors; and
• Determine whether you might be interested in new products or services.

Controlling Our Tracking Tools.  Your browser may give you the ability to control cookies.  How you do so, however, depends on your browser and the type of cookie.  Certain browsers can be set to reject all browser cookies. If you configure your computer to block all cookies, you may disrupt certain web page features, and limit the functionality we can provide when you visit or use our Sites.  If you block or delete cookies, not all of the tracking that we have described in this policy will stop. Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked.  These browser features are still not uniform, so we are not currently set up to respond to those signals.

How we use and share your Personal Information?  We do not share your Personal Information with unaffiliated third parties for their own direct marketing purposes.  Whatever the purpose may be – whether we share with service providers or other external entities – we only process and share your Personal Information to the extent reasonably necessary to fulfill your requests and meet our legitimate business objectives.  When we disclose Personal Information to external entities to perform support services for us, they may access your Personal Information only for the purposes of performing those support services. We may also use what we know about you to offer you other related products and services.  We may combine your online information with information collected from offline or online sources, or information we already have. We may also use and disclose certain Personal Information to our affiliated companies and others for any purpose allowed by law.

HIPAA.  Our Business Associate Agreement with healthcare providers sets out our legal obligations under HIPAA.  We will comply with the Business Associate provisions of our agreement, and we will also comply with provisions of the HIPAA Security Rule that apply to us as Business Associates under HIPAA, the HITECH Act, and the privacy and security provisions of the HITECH Act that apply to business associates.

Vim Business Activities.  In addition, we may process and disclose your Personal Information to others to:

• Provide you with specific products and services covered under the terms of a contract with one or more healthcare providers or other users including those processing transactions and authenticating authorized users.;

• List healthcare-related services, such as facilitating appointment with your provider or other transactions initiated by you;

• Respond to your questions, complaints, or reviews of our Services;

• Send you communications about online transactions, product information, ads and promotions, electronic newsletters, or other notices or offers tailored to you;

• Enable certain advertisers to provide you with more personalized content, and track the effectiveness of certain campaigns;

• Comply with applicable law, obey judicial orders, cooperate with law enforcement authorities, or prevent any suspected illegal activities;

• Help us run our business; or

• For any other everyday business purposes, such as product development and Site administration.

Authorized Service Providers.  We use other companies and individuals to perform certain functions under contract on our behalf.  Those functions include payment card processors, shipping vendors, call-center support, analyzing or hosting data on cloud-based servers, and other companies that help us improve our Services.  We may disclose your Personal Information to these companies and other individuals performing services in the United States or other locations where Vim conducts business.

Sale of the Businesses.  If we sell all or part of our business, Personal Information may be transferred to the purchaser in connection with that transaction.  We will use reasonable efforts to include contractual provisions that require the purchaser to treat your Personal Information consistent with the terms of this Privacy Policy.

Other Disclosures. We may otherwise disclose Personal Information as permitted or required by law, when we believe in good faith it is necessary for safety purposes, required for legal reporting, or to protect our legal rights or enforce our Terms of Use or any applicable rules, or to protect the rights of others.  We may also disclose Personal Information to our auditors, legal advisors, or to respond to a subpoena. We may also aggregate information that we gather about you (e.g., online sales, traffic patterns) and provide these statistics to others in aggregate form.

What choices do you have about the collection, use, and sharing of your Personal Information?  If you signed up to receive marketing communications from us, you can opt-out any time by clicking the unsubscribe link at the bottom of the message.  You can also log-in to your account to opt-out and update your marketing preferences at any time by sending an email to [email protected] Even after you opt-out or update your marketing preferences, please allow us sufficient time to process your marketing preferences.  It may take up to 10 business days to process your e-mail related requests, and up to 30 days for all other marketing-related requests. And even after you’ve opt-out of receiving marketing communications from us, we may still contact you for transactional or informational purposes.  These include, for example, customer service issues, returns or product-related inquiries, surveys or recalls, or any questions regarding a specific order.

What kinds of security measures do we take to safeguard your Personal Information?  The security and confidentiality of your Personal Information matters to us.  That’s why we have appropriate technical, administrative, and physical controls in place to protect your Personal Information from unauthorized access, use, and disclosure.  For example, we encrypt certain information you submit to us using Secure Sockets Layer (“SSL”) technology that helps protect information during transport to our Site.  We also review our security procedures periodically to consider appropriate new technology and updated methods.  Even so, despite our reasonable efforts, no security measure is ever perfect or impenetrable.

How can you access, update, or block your Personal Information?  You can update your contact information, as well as other Personal Information, you provided to us by logging-in to your settings page and making the appropriate changes or corrections yourself. You can also update your marketing preferences by logging-in to your settings page or contact us directly at the address below.  If you wish to de-activate your account, you may do so by contacting our customer support team at [email protected].  Once you do so, your account will then be de-activated on a going-forward basis, although certain Personal Information may still be retained to the extent necessary to fulfill our legitimate business needs, comply with applicable law, resolve disputes, and enforce our agreements.

How long do you retain my Personal Information?  Vim makes it easy for you to keep your Personal Information accurate, complete, and up to date.  Depending on the product or service, we will retain your Personal Information only for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by a law that applies to us.

What about Minors and Children Under 13?  Our Sites are not intended for minors, individuals under the age of 13, are not permitted to use the Site.  We do not knowingly collect any Personal Information from children under the age of 13 or knowingly track the use of our Site by minors.

How can you file a complaint, ask questions, or send us comments about this Privacy Policy?  If you have any questions, have a complaint, or wish to send us comments about this Privacy Policy, e-mail us at [email protected] or call or write to us.  We will investigate your complaint and use reasonable efforts to respond to you as soon as possible.

Our postal address and phone number is as follows:

BookMD, Inc.

Attn.: Privacy Office

PO Box 78291

San Francisco, CA 94107

(844) 843-5381

For California Residents.  California Civil Code (section 1798.83) gives Vim customers, users, who are California residents the right to request certain information about our disclosure of Personal Information to third parties for their own direct marketing purposes.  If you wish to make this request, please e-mail, call, or write to us at the address provided above.

How will you know if we amend this Privacy Policy?   We may amend this Privacy Policy at any time.  If we make any material change in how we collect, use, disclose, or otherwise process Personal Information, we will prominently post an updated Privacy Policy on our Sites.  Any material changes to this Privacy Policy will be effective 10 days after our posting of the updated Privacy Policy. Where required to do so by law, we may seek your prior consent to any material changes we make to this Privacy Policy.

Oron Afek profile picture

Oron Afek

Oron is the CEO of Vim. Oron leads corporate strategy/business development and aligns team members, product, customers and partners with the company’s mission to improve the overall value of health care. Following his service in a specialist unit of the Israel Defense Forces, Oron founded and led business development for 4 companies in telecommunications, gaming, real estate and education. Oron graduated summa cum laude from the IDC in Herzliya, Israel with degrees in law and business administration.

Asaf David profile picture

Asaf David

Asaf is the CTO of Vim. Asaf leads Vim’s long-term technology vision and is responsible for supervising all development and innovation efforts.

Asaf started his career in the Israel Air Force, where he served as a captain in an elite technology unit for over 6 years. He held several positions starting as a developer and evolving into a project manager. After his military service, Asaf founded and served as the CTO for TixWise, a  technology company that developed a marketplace for entertainment tickets and is now the market leader in Israel. Asaf also founded Bink, an innovative technology-based internet bank. In both ventures, Asaf led the development process, was in charge of both solution architecture and product design to realize the product vision.

Omer Bacharach profile picture

Omer Bacharach

Omer is the VP product of Vim where he leads the product vision and execution. He has a deep technical background and a passion for products. In his career, Omer has worked at several technology corporations including Mercury, which was acquired by HP and Retalix, which was acquired by NCR. In addition, Omer was responsible for the product for companies in various industries: algo trading , property management, and digital content. Prior joining Vim, Omer served as head of Product and Operations for IronSource, one of the most successful startups in Israel.  Omer holds a BA in computer science and an MBA from Tel Aviv University.

He served as a combat soldier in one of Israel Defense Forces’ elite units and participated in various special operations.

Erin Tozour profile picture

Erin Tozour

Erin is Senior Director of Design and User Experience at Vim where she leads branding, user experience, and visual design efforts. During her 12+ years as a designer, she’s created effective eCommerce websites for clients such as TOMS Shoes and Disney, managed design for products at eBay and crafted engaging experiences for corporate events at Magento. Erin graduated from Berklee College of Music where she majored in Songwriting. Her lifelong pursuit of the arts paired with a proclivity toward patterns and systems led her to her career in design.

Ari Klein profile picture

Ari Klein

Ari is the VP of Account Management at Vim and a software industry customer success speaker and mentor. He has built his career shaping and scaling early-stage companies. Ari has led complex, transformative technology implementations across industries and at some of the largest and most influential companies in the world, including Apple, Google, Microsoft, American Public Media, the New York Times, Walmart, and Beth Israel Deaconess Medical Center. Ari graduated from the University of Michigan with a degree in Industrial and Operations Engineering.

Moran Shemesh profile picture

Moran Shemesh

Moran is the Director of Engineering at Vim. He completed his bachelor degree in computer science while in high school. After completing his degree he joined the Israel Air Force elite technology unit as captain for 5 years. Moran served in several positions with increasing responsibility beginning as a software developer and later as a team leader managing a team of 8 developers. During his military service, Moran also received a Certificate of Excellence for his service in the IAF.

After his military service, Moran served as the CTO of Synairgy which developed an air traffic control management system for the commercial use of drones.

Chen Rozenes profile image

Chen Rozenes

Chen is a senior software developer at Vim. He began his career in the Israel Defense Forces in the elite Air Force technology unit where he served for 6 years while holding several positions with increasing responsibility. He began as a software programmer, then was given responsibility for operational systems and went on to become a team leader.

As an officer, Chen led a team of 7, developing and maintaining mission-critical systems in a near real-time environment. His team led the wholesale replacement, development, and implementation of military technology infrastructure which improved performance, scalability, and reliability.

Chen completed a B.Sc. in Computer Science and received 2 certificates of excellence. Besides programming, Chen loves music and plays both the piano and the guitar.

J.P. Leisure

J.P. is the VP of Operations at Vim where he is responsible for setting the company up for rapid, responsible growth. He is focused on developing the infrastructure to support team building, financial performance, procurement, and generally business health. Prior to Vim, J.P. led Operations at Stride Health, where he helped the company triple the size of the team and experience non-linear revenue growth over his tenure. He also recruited, developed, and led a 20+ person Operations team. Before Stride, J.P. spent 9+ years at Booz & Company (formerly Booz Allen Hamilton) doing Management Consulting. He specialized in consumer driven strategy, operational design, and operating model. He left Booz as a Principal.

J.P. graduated from UCLA with a B.S. in Biology, and is an avid traveler, a sports junky, and a lover of the outdoors.


Nandy Vaisman

Nandy is the CISO of Vim where he leads Vim’s information security function and is responsible for supervising all of Vim’s security initiatives.

Nandy started his career in the Israel Defense Forces. After leaving the IDF, Nandy held several positions of increasing responsibility within the information security function in highly regulated verticals. Nandy comes to Vim as part of his distinguished career in Information Security.

Nandy is a Certified Information Systems Security Professional (“CISSP”) with a background in engineering and degrees in economics and business management.

Peretz Partensky, PhD

Peretz is VP of Product and Data at Vim, where he is responsible for making sure we build products our customers want that also create value to the healthcare system as a whole. Peretz founded and led product at Y-Combinator backed Sourcery with the vision of bringing transparency to our food supply chain. He co-founded and led data at Restaurant Cheetah, a fast-growing restaurant supply fulfillment company. Peretz has a MPhil in Literature from Cambridge University and a PhD in Biophysics/Biochemistry from the University of California, San Francisco. He served as a National Science Foundation fellow in Beijing and supported a DARPA funded initiative in Afghanistan installing internet infrastructure at hospitals and schools. He coached an Afghan regional basketball team to a national championship in Kabul.

Judy Colon

Judy is the Director of Legal at Vim where she has overall responsibility for all legal affairs of the company. Prior to Vim, Judy served on the legal teams at General Electric Company (GE) and, before that, Brocade Communications, Inc, after almost a decade in private practice at international law firms. Judy originally hails from the UK where she graduated from Queen Mary University of London School of Law, and she subsequently completed her professional legal studies at The University of Law London and The University of Hong Kong.



Sara Lager

Sara is the Director of Talent at Vim. She brings in diverse experience including recruiting, people operations, and human resources. Prior to joining Vim, Sara worked in a fast-paced start-up environment, building out the talent function, and before that spent nine successful years in the technical staffing industry.

Sara leads Vim’s recruiting, people operations, and human resources functions, while constantly focusing on evolving Vim’s culture. She spends most of her day thinking about how to attract, develop, and retain world-class talent.

Having recruited for hundreds of companies across industries and geographies, Sara is a gem. When she isn’t building Vim’s talent infrastructure, you can find her listening to old-school country music and cheering on her Green Bay Packers (even in the offseason).

Meng Williams, CFA

Meng is the Director of Finance at Vim. She brings in diverse finance experience including FP&A, Treasury, Private Equity, Payment, and M&A. Prior to joining Vim, Meng worked in a fast-paced start-up environment and built the finance function from the ground up.

Meng leads Vim’s accounting, finance, and investor relations. She spends most of her day building the company business through strategic advisory, financial planning and data analysis.

Meng holds CFA charter and MS in Global Management from Thunderbird School of Global Management. She lived in multiple cities around the globe and loves exploring different cultures and cuisines.

Brigham Hamlin

Brigham is the VP of Provider Sales at Vim where he is responsible for the commercialization of our provider facing platform.  He is focused on developing the best in class commercial team to drive adoption and value with Vims product suite.

Brigham has spent over a decade leading commercial teams in the Healthcare and Life Science markets, most recently at Counsyl as the National Director of Sales focused on IDN, large physician group, and channel partnership revenue channels.

Prior to Counsyl, Brigham held various roles at Beckman Coulter, leading sales efforts in both their life science and diagnostic verticals, as well as 2 years at Stanford University’s School of Medicine as a research associate, with publications featured in the Proceedings of the National Academy of Sciences.

Brigham has an M.B.A from NYU’s Stern School of Business and a B.S in Biochemistry from the University of California, San Diego.


Aaron Apodaca

Aaron is the Chief Product and Strategy Officer at Vim where he balances the needs of patients, healthcare providers and payers to create a platform that drives access to high-quality, affordable care.

Prior to Vim, Aaron led strategy, business development, and M&A for the software & analytics businesses of Change Healthcare, one of the largest healthcare technology companies in the US. At Change, he had accountability for revenue cycle, payer financial management, network management, clinical decision support, value-based payment and consumer engagement solutions. Before that, Aaron led strategy and business development for the $3 billion Technology Solutions segment of McKesson, where he was a key architect in forming Change Healthcare as a joint venture between McKesson and Blackstone Group.

Prior to McKesson, he spent more than a decade as a consultant and strategic advisor working with investors, government agencies, foundations, and technology companies across the healthcare and life sciences industries.

Aaron began his career working with public health agencies to leverage telemedicine to detect eye disease and prevent blindness among patients with diabetes.


Lawrence Leisure, MS, MBA

Co-Founder, Chicago Pacific Partners

“Intent without action and impact is the unfortunate norm in healthcare.  VIM starts with intent but closes the loop, intercepting the patient at a teachable moment, guiding care, enabling that interaction to ensure engagement is actually scheduled and completed and finally delivering measurable, objective outcomes that result.”

Larry Leisure is a Co-Founder and Managing Director of Chicago Pacific Founders, a Chicago and San Francisco private equity fund focused on senior living and care delivery services.  In addition, he serves as Chairman of Washington, D.C. based ADVI that provides advisory services to the digital health, life sciences and managed care services industries.  

Larry has had a distinguished career in healthcare, serving in venture capital, private equity, management consulting and industry operating roles.  Organizations, where he has held senior leadership positions, include Accenture as Global Managing Partner for the Health Vertical; Price Waterhouse where he led their Employer and Payer Managed Care Practice; Willis Towers Watson’s predecessor company Towers Perrin where he led their Group Benefits and Managed Care practices; Kaiser Foundation Health Plans where he oversaw national sales & account management; and UnitedHealth Group where oversaw the Payer Segment for Ingenix Consulting (now Optum Health).

In 2009 Larry founded AccelusHealth Partners, LLC that merged with HillcoHealth to form ADVI in 2013.  He also co-founded Healthspottr, a new media company focused on the acceleration of innovation in health care.  He serves as a board member for several health-related companies, including iN2L, P3, and Recovery Ways.

Larry received his AB in Economics from Stanford University and his MBA in Finance from the  University of California, Los Angeles.

Michael Zubkoff, PhD

Professor of Health Economics at Dartmouth

“A clear winner in the making: they actually meet the needs of employees for higher quality care at lower costs. That’s why we have them come teach each year at Dartmouth in our “The Employers Role in Healthcare” focused courses.”

Mike Zubkoff is Director, MD-MBA Program at Dartmouth; Associate Dean, Geisel School of Medicine at Dartmouth; Faculty Director, Healthcare Initiative at Tuck School of Business at Dartmouth; and Professor of Health Economics and Management at the Geisel School of Medicine, Tuck School of Business, and The Dartmouth Institute for Health Policy and Clinical Practice. He is a Member of the National Academy of Medicine, of the National Academies of Sciences, Engineering, and Medicine (the youngest member ever elected). Professor Zubkoff served as Professor and Chair of the Department of Community and Family Medicine at Dartmouth Medical School and Hitchcock Medical Center from 1975 to 2015.

Mike has served as a Director or Trustee of a number of foundations, corporations, and universities over the years. Currently Professor Zubkoff is a member of the Board of Directors, and co-founder, of GoHealth Urgent Care, a TPG portfolio company; a Director of WelbeHealth, an F-Prime Capital and .406 Ventures-backed startup providing integrated medical and social services to the frail elderly; and former Director of Groups: Recover Together, an RRE Ventures, Bessemer Venture Partners and Thrive Capital Ventures-backed company serving the needs of  those with opioid addictions. Mike also serves as a Member of Scientific Advisory Board at Calibrater Health, LLC which provides text-based surveys for patients and automated feedback management for healthcare teams.

Professor Zubkoff has served as a correspondent/member of the National Academy of Sciences’ Committee on Human Rights for over 20 years. He served as Vice Chair of the Department of Family and Community Health at Meharry Medical College from 1967 to 1975. He was Assistant/Associate Professor of Economics and Director of the Health Services Research Training Programs (Ph.D. and Masters) at Vanderbilt University, in Nashville, Tennessee. From 1967 to 1970 he also taught at Fisk University under the Woodrow Wilson Fellowship Foundation’s Teaching Fellows Program. From 1965 to 1974, he served in a number of positions (including President, Vice President, Treasurer and Secretary) within the Medical Committee for Human Rights’ southern branch, which coordinated medical coverage at the Civil Rights Marches being led by Dr. Martin Luther King, Jr., throughout the south.

Mike has been the recipient of several honorary degrees and currently serves as a Trustee of the American University of Kosovo. He completed his studies at Columbia University under Professors William Vickrey (Nobel Laureate in Economics) and Eli Ginzberg.

Alan Glaseroff, MD

Co-Founder, Stanford Coordinated Care

“Vim’s strategy to provide “smart links” between health plans, primary care providers, patients, and the downstream specialists and services they need is both well-conceived and timely for efforts to better coordinate care.”

Dr. Glaseroff is a national leader in preventing costly health crises. He serves as faculty at Stanford’s Clinical Excellence Research Center as an Adjunct Professor of Medicine and was Co-Founder and Co-Director of Stanford Coordinated Care, a program for patients with complex chronic illness and high cost. He also currently served as national faculty for the Institute of Healthcare Improvement’s “Better Care, Lower Cost” collaborative 2015-17, as the Director of Workforce Transformation in Primary Care at Stanford where he was responsible for training the teams for Primary Care 2.0, a radical redesign of primary care. He currently works at Stanford’s Clinical Excellence Research Center with Dr. Arnie Milstein to help develop and spread new models of care. He is also a member of the Innovation Brain Trust for the UniteHERE Health Fund, and coaches their health promoters in Atlantic City, NJ and nationally.

Dr. Glaseroff was named the “California Family Physician of the Year” for 2009. His focus is on the intersection of the meaning of patient-centered team care, patient activation, and the key role of self-management within the context of chronic conditions. He received his MD from Case Western Reserve.

Kent Marquardt, MBA

CEO, Maverick Advisors

“Vim will not only connect the last mile but will enable critical information sharing on where to go, what you need to do and vastly improve the patient experience.”

Kent Marquardt is the CEO of Maverick Advisors, LLC. Maverick specializes in innovation and strategy with healthcare companies. Maverick has a special focus on companies using analytics and customer engagement to attack inefficiencies in health care costs.

Kent is currently an outside director for Cardinal Analytx and an advisor for Landmark and Health Velocity Capital.

Kent was Executive Vice President and Chief Financial Officer at Premera Blue Cross. He was responsible for the Premera family of companies’ finance, actuarial, corporate informatics, underwriting, and healthcare economics departments. He also had responsibility for the Innovation program and Strategic Investments and was part of the Executive Leadership Team that drove overall strategy and long-term direction.

Prior to Premera, Kent was with American Dental Specialist Inc., where he served as the chief executive officer. Prior to that, he was the chief operating officer of western operations and chief financial officer of the western operations of MedPartners, Inc., the nation’s largest publicly held physician practice management company. He was CFO for PriMed Management Consulting, Inc. (Hill Physicians management company). He was with KPMG Peat Marwick for 19 years and was a partner in the Los Angeles and Phoenix offices.

He holds a bachelor’s degree in business administration from the University of Wisconsin–Whitewater and a master’s degree in business administration from the University of Wisconsin.

Richard Lungen

Managing Member, Leverage Health Solutions

“Vim is deploying an unparalleled solution that solves a universally unmet need to ensure consumers of healthcare utilize high-value providers.  After being in the provider network business for over 25 years as well as founding Leverage Health, VIM’s model is exactly what the health plans need to achieve their objectives of creating narrow networks while also delivering a best practice consumer experience”

Richard is a Managing Member of Leverage Health and is an enthusiastic and tireless proponent of driving transformative growth in an ever-changing marketplace.  Richard founded Leverage Health as a means to deliver best-practice solutions from leading service companies to healthcare stakeholders. The firm has experienced year after year growth in sales, referenceable clients, and Portfolio Companies and has developed an expanded team of leading healthcare professionals that bring unique perspectives and insights to the industry’s most challenging problems.

Prior to founding Leverage Health in 2007, Richard was senior vice president of business development at HealthPlan Services, a leading business process outsourcing firm servicing health plans, associations, and Taft Hartley plans, where he was responsible for record sales. Between 2001 and 2005, Richard held senior leadership positions overseeing sales and business development with MedAvant Healthcare Solutions (previously ProxyMed, PILL: NASDAQ).

From 1998 to 2001, Richard was vice president of sales overseeing all revenue for PlanVista Solutions where he worked with the industry’s premier payers. In 1993, Richard was an original employee at the launch of National Preferred Provider Network (NPPN), one of the nation’s largest PPOs, and worked with them through 1998 when the company was sold to HealthPlan Services. At NPPN, Richard was responsible for virtually all original and subsequent large payer sales. Between 1992 and 1993, Richard was with Medical Administrators, a full-service insurance agency and TPA, which handled small group and individual insurance sales as well as Self-Insured Employers.

Richard’s tactical and leadership roles have allowed him to develop deep experience and tenured market knowledge related to healthcare payer sales and strategies. This knowledge and firsthand experience drive Leverage Health to provide healthcare payers with innovative solutions that optimize efficiencies and generate revenue.

Joshua Riff, MD, MBA

CEO, Onduo

Joshua Riff is a healthcare innovator with a passion for driving consumer centered solutions.

Currently, Josh serves as the CEO of the newly formed precision care company building virtual diabetes clinics, Onduo. Onduo is a Sanofi and Verily backed company that uses analytics and behavioral science to help people with diabetes live their best life. Onduo is focused on delivering better outcomes by combining software and hardware solutions with coaching services.

Prior to Onduo, Josh was the Senior Vice President of Prevention and Well being at Optum. Prior to that, Dr. Riff served as Chief Medical Director at Target, where he ran the health plan for Target team members and provided medical oversight to their clinics and pharmacies. He completed his M.D. and M.B.A. at Tufts University in conjunction with Brandeis University in Boston, Mass. After medical school he completed his residency in Emergency Medicine at Johns Hopkins Hospital. He spent ten years practicing medicine as an emergency room physician. When not working he can be found with family, his dog, or participating in endurance events.