Data Delivery in Healthcare: What Is It & How It Works? - Vim

Data Delivery: Engaging Providers for Behavioral Change

Data delivery is crucial in modern healthcare, linking vast analytics to actionable insights for providers. In a data-driven era, efficient, timely delivery of reliable data to healthcare providers drives evidence-based practices.

This blog post will examine why data alone may not influence provider behavior and how data delivery can engage providers to adopt best practices.

What is Data Delivery in Healthcare?

Data delivery in healthcare is not just a concept; it’s a fundamental pillar shaping the future of the industry. In today’s digital age, data serves as the lifeblood of healthcare operations, driving decision-making, enhancing patient care, and optimizing outcomes. From electronic health records (EHR) to wearable devices, healthcare generates an unprecedented volume of data daily. 

However, the true value lies in effectively delivering, managing, and leveraging this data to drive meaningful insights and actions. Through advanced data delivery mechanisms, such as interoperable systems, secure data sharing protocols, and real-time analytics, healthcare organizations can unlock the full potential of their data assets. 

Whether it’s improving clinical workflows, predicting disease outbreaks, or personalizing patient treatments, data delivery empowers stakeholders across the healthcare ecosystem to make informed decisions and ultimately improve patient outcomes. Therefore, data delivery is not just a trend; it’s a transformative force driving the evolution of healthcare delivery and shaping the future of medicine.

Transforming Perspectives With Data Delivery

Traditionally, data in the healthcare sector was often viewed in a vacuum—numbers on a screen or a paper that indicated performance, outcomes, or financial metrics. However, this conventional perspective is rapidly shifting. 

In today’s world of robust and exhaustive data sets, it is not just about the numbers; it’s about what those numbers signify, the stories they tell, and ultimately the behaviors they can change. 

Today the success of data delivery lies in the actionable insights and interpretation it provides –  delivering data in a manner that is not only comprehensible but also compelling and motivating. 

This approach requires a nuanced understanding of the needs and behaviors of healthcare providers, ensuring that data delivery becomes a catalyst for positive change and not another source of burnout for physicians.

Engaging Providers: The Key to Unlocking Potential

Engaging healthcare providers in data-driven behavioral change demands a multifaceted approach. It’s about understanding their motivations, the challenges they face, and the outcomes they desire. 

The goal is to present data in a way that resonates with them, aligning with their professional goals and the well-being of their patients. 

Here are some strategies to achieve this: 

The Double-Edged Sword – Data Overload and Information Fatigue

Data is the backbone of informed decision-making in healthcare. However, presenting raw data alone will not motivate providers to alter their behaviors. The overwhelming flood of statistics and figures can be daunting and may not effectively communicate the urgency or relevance of the information. 

Simply presenting more data without context or relevance can overwhelm providers, making it difficult for them to identify actionable insights and drive behavioral change. 

Healthcare providers require contextualized and relevant data that is specific to their practice or patient population. Delivering actionable clinical data to providers at the point of care makes it more meaningful and relatable, encouraging behavioral change.

The Importance of an Engaging Format

To drive behavioral change, data must be delivered in an engaging format that captures providers’ attention and facilitates easy interpretation. Visual representations, such as charts, graphs, and infographics, can help transform complex data into easy-to-understand insights. 

By presenting data visually, providers can quickly grasp trends, patterns, and areas that require improvement, facilitating informed decision-making. A provider should be able to quickly ascertain the story of the data without needing to perform any additional analysis.

Timing Is Crucial

The timing of data delivery plays a crucial role in influencing provider behaviors. If data is delivered in real-time or near-real-time, providers can promptly address any issues, which can help prevent potential complications or adverse outcomes. 

Timely data can strengthen the connection between actions and actual patient impact, creating a sense of urgency and empowering providers to make necessary changes.

Utilizing Technology to Enhance Accessibility

Technology plays a significant role in delivering data in an engaging and specific manner. Tools such as Chrome extensions, In-EHR applications, point-of-care technologies, data visualization platforms, and mobile applications can facilitate timely and interactive data delivery. 

These technologies provide a user-friendly experience, enabling providers to access and interpret data conveniently, thus promoting engagement and behavioral change

Feedback Loops to Foster Continuous Improvement

Change is an ongoing process, not a one-time event. Establishing feedback loops that allow providers to see the direct impact of their changed behaviors creates a sense of accountability. 

Regular updates on performance metrics and recognizing positive actions contribute to a culture of continuous improvement.

How Vim Can Help Engaging Healthcare Providers Through Data

The key to driving behavioral change among healthcare providers lies in how effectively data can be delivered and utilized. 

By integrating directly into EHR workflows, Vim’s technology makes it easier for providers to access vital patient data and insights at the point of care. 

This immediacy improves the efficiency of healthcare delivery and enhances the quality of care by ensuring that the most relevant and current data inform decisions. 

Vim’s approach goes beyond mere data delivery; it represents a comprehensive strategy for engaging healthcare providers, accelerating the shift towards value-based care, and fostering innovation within the healthcare ecosystem. 

This strategy not only addresses the current challenges faced by healthcare providers and organizations but also lays the groundwork for future advancements in patient care and health outcomes.


Data has the power to transform healthcare delivery and improve patient outcomes. However, data alone is not enough to drive behavioral change among providers. To maximize the impact of data, delivering it in an engaging format and within a specific location is crucial. 

By presenting data visually, contextualizing it for relevance, having it in real-time, and leveraging technology providers can be empowered to make informed decisions, leading to meaningful behavioral change and ultimately enhancing patient care.

Remember, data is only valuable when it drives actionable change. The way we deliver data can make all the difference in inspiring providers to adopt new approaches, improve processes, and ultimately deliver higher-quality care.

Vim’s middleware platform, Vim Connect, surfaces our customers’ data, insights, and applications that drive performance on value-based and risk-sharing operations at the point of care where provider care teams are already working – within EHR workflows.

Vim’s solutions can accelerate the transition to value-based and risk-sharing operations by keeping providers in workflow using context-aware triggers and intelligent actions for high-value referral selections, quality performance, risk adjustment, and more. Vim’s solutions are ideal for health plans, MSOs, VBC Enablers, ACOs, and ACO REACH participants with its provider-friendly and easy-to-deploy software that works across diverse EHRs.

D'Anna Siegle

Director of Content Marketing at Vim

Subscribe For the lastest updates
Subscribe today and become a Vim-insider