Who are we?

Our management team

About Us

Oron Afek

Co-Founder & CEO

Oron is the Chief Executive Officer of Vim. Oron leads corporate strategy/business development and aligns team members, product, customers and partners with the company’s mission to improve the overall value of health care. Following his service in a special forces unit of the Israel Defense Forces, Oron founded and led business development for 4 companies in telecommunications, gaming, real estate and education. Oron graduated summa cum laude from the IDC in Herzliya, Israel with degrees in law and business administration.
About Us

Asaf David

Co-Founder & CTO

Asaf is the Chief Technology Officer of Vim. Asaf leads Vim’s long-term technology vision and is responsible for supervising all development and innovation efforts. Asaf started his career in the Israel Air Force, where he served as a captain in an elite technology unit for over 6 years. He held several positions starting as a developer and evolving into a project manager. After his military service, Asaf founded and served as the Chief Technology Officer for TixWise, a technology company that developed a marketplace for entertainment tickets and is now the market leader in Israel. Asaf also founded Bink, an innovative technology-based internet bank. In both ventures, Asaf led the development process, was in charge of both solution architecture and product design to realize the product vision.
About Us

Mike Leonard

Chief Revenue Officer

Mike is the Chief Revenue Officer at Vim, responsible for all go-to-market and commercial aspects of the business including sales, marketing, and client management. From his early career at Accenture and throughout 24 years in enterprise software, Mike has helped to grow and scale five high impact start-up companies. Prior to Vim, Mike was Chief Commercial Officer at Castlight Health and EVP of Sales & Marketing at Jiff (acquired by Castlight Health in 2017). Mike is a graduate of Lehigh University with a BS in Mechanical Engineering, and resides with his wife and their three very active children in Boulder, Colorado.
About Us

Anat Badt

Vice President of Finance

Anat is the Vice President of Finance at Vim, where she is responsible for all finance and accounting aspects of the business. Anat has many years of executive high-technology finance experience, most recently serving as Chief Financial Officer of TradAir, a growing SaaS global start up, where she led strategic, operational, and legal aspects of financial growth strategy for the enterprise. Formerly, Anat served as Senior Manager with Ernst & Young, where her experience included financial, accounting, and tax support for SEC traded technology companies, private companies, and start-ups. Anat is a CPA and a graduate of Tel Aviv University with a BS in Economics and Accounting, and an MA in International Relations.
About Us

Brigham Hamlin

Vice President of Provider Sales

Brigham is the Vice President of Provider Growth at Vim, responsible for provider network development and sales. With over 20 years in healthcare, Brigham has built and scaled commercial sales teams for Fortune 500, midsized, and early stage start-up firms. Prior to Vim, Brigham was the National Sales Director at Counsyl (acquired by Myriad in 2019), overseeing their Health System and Channel Partner business units. Brigham has an MBA from New York University's Stern School of Business and a BS in Biochemistry from the University of California, San Diego. He lives in Connecticut with his wife and their two children.
About Us

Roger Hughes

Vice President of Healthplan Sales

About Us

Oren Israelson

Vice President of People

Oren is Vice President of People at Vim, where he leads talent and people strategy and helps to shape the growing company’s culture. Oren has over 20 years of executive experience as a human resources leader, and has extensive experience working with leading venture capital firms to support founders through the challenges of growth and rapid scale. Prior to Vim, Oren served as Vice President of People at Illusive Networks, a leading cybersecurity vendor for large enterprises, and Vice President of Human Capital at Kaminario (formally Silk), where he led global human resources activities.
About Us

Moran Shemesh

Vice President of Engineering

Moran is the Vice President of Engineering at Vim and in his role is responsible for the development of Vim’s core products. Moran began his career in the Israeli Air Force, where he served as a captain in an elite technology unit for over five years. While serving in the air force, he assumed various roles from software developer to team lead. Moran was Vim’s first employee and has shaped Vim’s products and capabilities from the inception of the company.