Senior Manager, Growth Marketing

Alexandra is the Senior Manager of Growth Marketing at Vim, where she leads strategies that accelerate customer growth, strengthen retention, and elevate Vim’s role in transforming healthcare. She has designed and executed high-impact demand generation and ABM programs that drive measurable pipeline, while shaping campaigns that resonate across payers, providers, and health-tech innovators. Previously, Alexandra was a Senior Digital Growth Strategist at Google, where she scaled performance strategies for global health and wellness brands, and she co-founded gymii.ai, an AI-powered nutrition app. Her work is fueled by a commitment to building purpose-driven brands that empower people to live healthier lives.

Alex's Blog

The CMS Interoperability Pledge: A Baseline, Not the Finish Line

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The Last Mile Problem in Value-Based Care: Why the Healthcare Industry Keeps Falling Short

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Value-Based Care Analytics: Your Guide to Data-Driven Healthcare Decisions

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Physician Burnout: Causes, Signs, and Solutions for a Healthier Workforce

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The Role Of Point-Of-Care Technology In Healthcare

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The Elements of Value-Based Care Explained

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EHRs vs EMRs: A Comprehensive Guide for Healthcare Professionals

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Value-Based Care vs. Fee-for-Service: The Differences Explained

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Point-of-Care Software: Your Guide to Better Outcomes

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The Comprehensive Benefits of Value-Based Care

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Pros and Cons of Value-Based Care: A Comprehensive Overview

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