Healthcare teams don’t lack tools. They lack tools that show up when and where decisions are actually made.
Despite years of innovation, too many solutions still live around the clinical workflow instead of inside it. Another tab, another login, another thing care teams are expected to remember later. Even the best ideas struggle to gain adoption when they introduce friction at the moment of care.
The teams featured here started from a different premise: If a solution is going to matter, it has to meet providers and care teams in their workflow, not pull them out of it.
This workflow-first mindset is what connects a growing set of health-tech companies building on Vim Connect. From medication affordability to behavioral health referrals and clinical documentation, these teams are designing for the clinical moment itself, when care decisions are being made, not after.
That’s where Vim Connect comes in.
One Way In. Many Ways to Deliver Value.
Vim Connect provides a shared workflow layer that lets developers embed applications directly into the EHR experience across health systems using our SDK. Rather than focusing solely on data exchange, Vim Connect enables workflow insertion so tools surface at the right moment, in context, without forcing care teams to switch systems or break focus.
What developers build on top of that layer varies widely.
What they have in common is how their solutions show up: inside real workflows, across enabled EHRs, at the moment care is delivered.
Here’s what that looks like in practice.
Making Medication Affordability Visible at the Moment of Prescribing: GoodRx
Prescribing moves fast. Cost considerations often get missed when care teams have to leave the EHR to check pricing or savings options.
The GoodRx plug-in built on Vim Connect brings medication savings information directly into the prescribing workflow, surfacing relevant pricing in context without extra steps or context switching.
By integrating through Vim Connect, GoodRx was able to deploy across EHR environments using a vendor-agnostic approach while preserving a seamless, in-workflow experience.
“Medication affordability solutions are most effective when they are available at the exact moment of prescribing. The GoodRx plug-in with Vim brings medication savings information directly into the prescribing experience—without requiring clinicians to leave their workflow.”
– Fenil Patel, Sr. Software Engineer at GoodRx
Automating Follow-Up Without Adding Friction: FRQ Pharmacy
Care teams generally know what follow-up actions are needed. The challenge is executing them consistently without adding staff, manual work, or operational complexity.
FRQ Pharmacy supports outreach, screenings, medication reconciliation, and disease-specific follow-ups to help practices stay on track. The value comes from automating work that’s easy to miss when teams are stretched thin.
Building on Vim Connect allowed FRQ Pharmacy to focus on how workflows actually operate inside practices, rather than navigating EHR-specific integration hurdles.
“We chose to build on Vim because we needed a way to reach medical practices quickly without getting delayed by EHR interoperability challenges. The Vim team has guided us from initial ideation through release and has been incredibly responsive throughout the development process.”
– Fahim Faruque, Founder of FRQ Pharmacy
For practices, this means follow-up work becomes part of routine care delivery, not a separate operational lift.
Turning Fragmented Insights Into Action: Kennar Health
Clinical insights often exist, but live in reports, portals, or spreadsheets that require extra effort to interpret and act on.
Kennar Health surfaces HCC-related insights, quality gaps, and transitions-of-care insights directly within the provider workflow, so care teams see what matters while decisions are being made.
“Success depends on being in the provider’s workflow. Vim lets us embed insights seamlessly inside the EHR, so clinicians don’t have to switch screens or chase data – critical for adoption and impact.”
– Deepu Alexander, Founder of Kennar Health
The goal isn’t more information. It’s making existing information actionable at the right moment.
Closing the Loop on Behavioral Health Referrals: Rula
Behavioral health referrals are a persistent pain point in primary care, often manual, slow, and disconnected from follow-up. Patients fall through the cracks not because care teams don’t care, but because workflows don’t support timely action.
Rula integrates with Vim Connect to let providers refer patients to in-network behavioral health specialists directly from the EHR, while also closing the loop with referral status and feedback.
“PCPs have been put in a position to fail. Making timely behavioral health referrals is incredibly difficult. By partnering with Vim, we’ve made referrals simple by meeting providers where they are—inside their EHR.”
– The Rula Team
Using Vim Connect’s marketplace tooling, Rula was able to launch and iterate without custom integrations for each EHR environment.
What These Teams Have in Common
These products solve very different problems, but the teams behind them faced the same realities:
- Solutions had to live inside existing clinical workflows
- Adoption depended on minimizing extra steps and context switching
- Scaling across EHRs needed to be practical, not bespoke
Vim Connect serves as the shared infrastructure layer that makes this possible, allowing developers to focus on solving clinical workflow challenges instead of rebuilding workflow access every time.
A Growing Ecosystem of Workflow-First Tools
The examples here represent just a portion of what’s being built on Vim Connect. Alongside GoodRx, FRQ Pharmacy, Kennar Health, and Rula, companies like Empathia, Protego, Credo, and Heidi are embedding meaningful functionality directly into care team workflows.
Vim Connect provides a practical way to meet care teams where care actually happens. As this ecosystem grows, it reflects a simple truth about healthcare technology: impact comes from showing up in the workflow, not alongside it.
