In loving memory of Ofir Hartuv

Jan 1, 1990 – Nov 1, 2019

If there is one thing that Ofir is known for besides his beautiful smile, it is his huge heart. He had the love of humanity in his heart and the power to create happiness. Ofir was so kind, giving, polite, so genuine, and so considerate. He made the world special just by being in it. I miss him so much!

– Jenny Roybul

Things I learned from Ofir:

• First of all, be a good man

• Work hard

• Plan ahead and be professional

• Be sure you got everything covered

• You can do all of the above and still invest in yourself and your loved ones

Thanks for everything my friend, I will always remember you

-Ori Avraham

Ofir was one of my best friends. He had an amazing ability to connect with everyone and be extraordinarily caring.
I really miss him, to the cynicism and the laughter, to the long conversations we had and especially who he was for me.

-Lior Weintraube

Oron Afek

Oron is the CEO of Vim. Oron leads corporate strategy/business development and aligns team members, product, customers and partners with the company’s mission to improve the overall value of health care. Following his service in a specialist unit of the Israel Defense Forces, Oron founded and led business development for 4 companies in telecommunications, gaming, real estate and education. Oron graduated summa cum laude from the IDC in Herzliya, Israel with degrees in law and business administration.

Asaf David

Asaf is the CTO of Vim. Asaf leads Vim’s long-term technology vision and is responsible for supervising all development and innovation efforts.

Asaf started his career in the Israel Air Force, where he served as a captain in an elite technology unit for over 6 years. He held several positions starting as a developer and evolving into a project manager. After his military service, Asaf founded and served as the CTO for TixWise, a technology company that developed a marketplace for entertainment tickets and is now the market leader in Israel. Asaf also founded Bink, an innovative technology-based internet bank. In both ventures, Asaf led the development process, was in charge of both solution architecture and product design to realize the product vision.

Ari Klein

Ari is the VP of Account Management at Vim and a software industry customer success speaker and mentor. He has built his career shaping and scaling early-stage companies. Ari has led complex, transformative technology implementations across industries and at some of the largest and most influential companies in the world, including Apple, Google, Microsoft, American Public Media, the New York Times, Walmart, and Beth Israel Deaconess Medical Center. Ari graduated from the University of Michigan with a degree in Industrial and Operations Engineering.

Moran Shemesh

Moran is the Director of Engineering at Vim. He completed his bachelor degree in computer science while in high school. After completing his degree he joined the Israel Air Force elite technology unit as captain for 5 years. Moran served in several positions with increasing responsibility beginning as a software developer and later as a team leader managing a team of 8 developers. During his military service, Moran also received a Certificate of Excellence for his service in the IAF.

After his military service, Moran served as the CTO of Synairgy which developed an air traffic control management system for the commercial use of drones.

Chen Rozenes

Chen is a senior software developer at Vim. He began his career in the Israel Defense Forces in the elite Air Force technology unit where he served for 6 years while holding several positions with increasing responsibility. He began as a software programmer, then was given responsibility for operational systems and went on to become a team leader.

As an officer, Chen led a team of 7, developing and maintaining mission-critical systems in a near real-time environment. His team led the wholesale replacement, development, and implementation of military technology infrastructure which improved performance, scalability, and reliability.

Chen completed a B.Sc. in Computer Science and received 2 certificates of excellence. Besides programming, Chen loves music and plays both the piano and the guitar.

J.P. Leisure

J.P. is the VP of Operations at Vim where he is responsible for setting the company up for rapid, responsible growth. He is focused on developing the infrastructure to support team building, financial performance, procurement, and generally business health. Prior to Vim, J.P. led Operations at Stride Health, where he helped the company triple the size of the team and experience non-linear revenue growth over his tenure. He also recruited, developed, and led a 20+ person Operations team. Before Stride, J.P. spent 9+ years at Booz & Company (formerly Booz Allen Hamilton) doing Management Consulting. He specialized in consumer driven strategy, operational design, and operating model. He left Booz as a Principal.

J.P. graduated from UCLA with a B.S. in Biology, and is an avid traveler, a sports junky, and a lover of the outdoors.

Nandy Vaisman

Nandy is the CISO of Vim where he leads Vim’s information security function and is responsible for supervising all of Vim’s security initiatives.

Nandy started his career in the Israel Defense Forces. After leaving the IDF, Nandy held several positions of increasing responsibility within the information security function in highly regulated verticals. Nandy comes to Vim as part of his distinguished career in Information Security.

Nandy is a Certified Information Systems Security Professional (“CISSP”) with a background in engineering and degrees in economics and business management.

Judy Colon

Judy is the Director of Legal at Vim where she has overall responsibility for all legal affairs of the company. Prior to Vim, Judy served on the legal teams at General Electric Company (GE) and, before that, Brocade Communications, Inc, after almost a decade in private practice at international law firms. Judy originally hails from the UK where she graduated from Queen Mary University of London School of Law, and she subsequently completed her professional legal studies at The University of Law London and The University of Hong Kong.

Ruchi Medhekar

Ruchi Medhekar is the Head of Product Operations at Vim. Previously she was in the Strategy organization at Change Healthcare, a healthcare IT company that combined assets from McKesson Technology Solutions and Emdeon. She was on the Software & Analytics team where she supported seven payer and provider facing businesses, including patient access & revenue cycle management, payment accuracy & payment integrity solutions for payers, utilization management, and clinical decision support. She focused on how advanced technologies such as AI and blockchain could be applied to improve the connections between payers and providers in the healthcare ecosystem. Previously, she held an enterprise strategy role at McKesson focusing on the technology business, and worked at The Research Board, a technology think tank that helps CIOs of Fortune 200/Global 500 companies think through timely topics, including the impact of digital business models, data as a strategic asset, and advanced persistent threats. Ruchi has deep technical expertise, working in Operations where she managed a technical process that produced plasma-derived products generating $1.5B in annual revenue at Baxter and at a biotech startup where she developed a biological weapons detector. She received a PhD in Microbiology, Immunology, and Molecular Genetics from UCLA and received bachelor’s degrees in Biology and Chemical Engineering from MIT.

Brigham Hamlin

Brigham is the VP of Provider Sales at Vim where he is responsible for the commercialization of our provider facing platform. He is focused on developing the best in class commercial team to drive adoption and value with Vims product suite.

Brigham has spent over a decade leading commercial teams in the Healthcare and Life Science markets, most recently at Counsyl as the National Director of Sales focused on IDN, large physician group, and channel partnership revenue channels.

Prior to Counsyl, Brigham held various roles at Beckman Coulter, leading sales efforts in both their life science and diagnostic verticals, as well as 2 years at Stanford University’s School of Medicine as a research associate, with publications featured in the Proceedings of the National Academy of Sciences.

Brigham has an M.B.A from NYU’s Stern School of Business and a B.S in Biochemistry from the University of California, San Diego.

Aaron Apodaca

Aaron is the Chief Product and Strategy Officer at Vim where he balances the needs of patients, healthcare providers and payers to create a platform that drives access to high-quality, affordable care.

Prior to Vim, Aaron led strategy, business development, and M&A for the software & analytics businesses of Change Healthcare, one of the largest healthcare technology companies in the US. At Change, he had accountability for revenue cycle, payer financial management, network management, clinical decision support, value-based payment and consumer engagement solutions. Before that, Aaron led strategy and business development for the $3 billion Technology Solutions segment of McKesson, where he was a key architect in forming Change Healthcare as a joint venture between McKesson and Blackstone Group.

Prior to McKesson, he spent more than a decade as a consultant and strategic advisor working with investors, government agencies, foundations, and technology companies across the healthcare and life sciences industries.

Aaron began his career working with public health agencies to leverage telemedicine to detect eye disease and prevent blindness among patients with diabetes.

Lawrence Leisure, MS, MBA

Co-Founder, Chicago Pacific Partners

“Intent without action and impact is the unfortunate norm in healthcare. VIM starts with intent but closes the loop, intercepting the patient at a teachable moment, guiding care, enabling that interaction to ensure engagement is actually scheduled and completed and finally delivering measurable, objective outcomes that result.”

Larry Leisure is a Co-Founder and Managing Director of Chicago Pacific Founders, a Chicago and San Francisco private equity fund focused on senior living and care delivery services. In addition, he serves as Chairman of Washington, D.C. based ADVI that provides advisory services to the digital health, life sciences and managed care services industries.

Larry has had a distinguished career in healthcare, serving in venture capital, private equity, management consulting and industry operating roles. Organizations, where he has held senior leadership positions, include Accenture as Global Managing Partner for the Health Vertical; Price Waterhouse where he led their Employer and Payer Managed Care Practice; Willis Towers Watson’s predecessor company Towers Perrin where he led their Group Benefits and Managed Care practices; Kaiser Foundation Health Plans where he oversaw national sales & account management; and UnitedHealth Group where oversaw the Payer Segment for Ingenix Consulting (now Optum Health).

In 2009 Larry founded AccelusHealth Partners, LLC that merged with HillcoHealth to form ADVI in 2013. He also co-founded Healthspottr, a new media company focused on the acceleration of innovation in health care. He serves as a board member for several health-related companies, including iN2L, P3, and Recovery Ways.

Larry received his AB in Economics from Stanford University and his MBA in Finance from the University of California, Los Angeles.

Michael Zubkoff, PhD

Professor of Health Economics at Dartmouth

“A clear winner in the making: they actually meet the needs of employees for higher quality care at lower costs. That’s why we have them come teach each year at Dartmouth in our “The Employers Role in Healthcare” focused courses.”

Mike Zubkoff is Director, MD-MBA Program at Dartmouth; Associate Dean, Geisel School of Medicine at Dartmouth; Faculty Director, Healthcare Initiative at Tuck School of Business at Dartmouth; and Professor of Health Economics and Management at the Geisel School of Medicine, Tuck School of Business, and The Dartmouth Institute for Health Policy and Clinical Practice. He is a Member of the National Academy of Medicine, of the National Academies of Sciences, Engineering, and Medicine (the youngest member ever elected). Professor Zubkoff served as Professor and Chair of the Department of Community and Family Medicine at Dartmouth Medical School and Hitchcock Medical Center from 1975 to 2015.

Mike has served as a Director or Trustee of a number of foundations, corporations, and universities over the years. Currently Professor Zubkoff is a member of the Board of Directors, and co-founder, of GoHealth Urgent Care, a TPG portfolio company; a Director of WelbeHealth, an F-Prime Capital and .406 Ventures-backed startup providing integrated medical and social services to the frail elderly; and former Director of Groups: Recover Together, an RRE Ventures, Bessemer Venture Partners and Thrive Capital Ventures-backed company serving the needs of those with opioid addictions. Mike also serves as a Member of Scientific Advisory Board at Calibrater Health, LLC which provides text-based surveys for patients and automated feedback management for healthcare teams.

Professor Zubkoff has served as a correspondent/member of the National Academy of Sciences’ Committee on Human Rights for over 20 years. He served as Vice Chair of the Department of Family and Community Health at Meharry Medical College from 1967 to 1975. He was Assistant/Associate Professor of Economics and Director of the Health Services Research Training Programs (Ph.D. and Masters) at Vanderbilt University, in Nashville, Tennessee. From 1967 to 1970 he also taught at Fisk University under the Woodrow Wilson Fellowship Foundation’s Teaching Fellows Program. From 1965 to 1974, he served in a number of positions (including President, Vice President, Treasurer and Secretary) within the Medical Committee for Human Rights’ southern branch, which coordinated medical coverage at the Civil Rights Marches being led by Dr. Martin Luther King, Jr., throughout the south.

Mike has been the recipient of several honorary degrees and currently serves as a Trustee of the American University of Kosovo. He completed his studies at Columbia University under Professors William Vickrey (Nobel Laureate in Economics) and Eli Ginzberg.

Alan Glaseroff, MD

Co-Founder, Stanford Coordinated Care

“Vim’s strategy to provide “smart links” between health plans, primary care providers, patients, and the downstream specialists and services they need is both well-conceived and timely for efforts to better coordinate care.”

Dr. Glaseroff is a national leader in preventing costly health crises. He serves as faculty at Stanford’s Clinical Excellence Research Center as an Adjunct Professor of Medicine and was Co-Founder and Co-Director of Stanford Coordinated Care, a program for patients with complex chronic illness and high cost. He also currently served as national faculty for the Institute of Healthcare Improvement’s “Better Care, Lower Cost” collaborative 2015-17, as the Director of Workforce Transformation in Primary Care at Stanford where he was responsible for training the teams for Primary Care 2.0, a radical redesign of primary care. He currently works at Stanford’s Clinical Excellence Research Center with Dr. Arnie Milstein to help develop and spread new models of care. He is also a member of the Innovation Brain Trust for the UniteHERE Health Fund, and coaches their health promoters in Atlantic City, NJ and nationally.

Dr. Glaseroff was named the “California Family Physician of the Year” for 2009. His focus is on the intersection of the meaning of patient-centered team care, patient activation, and the key role of self-management within the context of chronic conditions. He received his MD from Case Western Reserve.

Kent Marquardt, MBA

CEO, Maverick Advisors

“Vim will not only connect the last mile but will enable critical information sharing on where to go, what you need to do and vastly improve the patient experience.”

Kent Marquardt is the CEO of Maverick Advisors, LLC. Maverick specializes in innovation and strategy with healthcare companies. Maverick has a special focus on companies using analytics and customer engagement to attack inefficiencies in health care costs.

Kent is currently an outside director for Cardinal Analytx and an advisor for Landmark and Health Velocity Capital.

Kent was Executive Vice President and Chief Financial Officer at Premera Blue Cross. He was responsible for the Premera family of companies’ finance, actuarial, corporate informatics, underwriting, and healthcare economics departments. He also had responsibility for the Innovation program and Strategic Investments and was part of the Executive Leadership Team that drove overall strategy and long-term direction.

Prior to Premera, Kent was with American Dental Specialist Inc., where he served as the chief executive officer. Prior to that, he was the chief operating officer of western operations and chief financial officer of the western operations of MedPartners, Inc., the nation’s largest publicly held physician practice management company. He was CFO for PriMed Management Consulting, Inc. (Hill Physicians management company). He was with KPMG Peat Marwick for 19 years and was a partner in the Los Angeles and Phoenix offices.

He holds a bachelor’s degree in business administration from the University of Wisconsin–Whitewater and a master’s degree in business administration from the University of Wisconsin.

Richard Lungen

Managing Member, Leverage Health Solutions

“Vim is deploying an unparalleled solution that solves a universally unmet need to ensure consumers of healthcare utilize high-value providers. After being in the provider network business for over 25 years as well as founding Leverage Health, VIM’s model is exactly what the health plans need to achieve their objectives of creating narrow networks while also delivering a best practice consumer experience”

Richard is a Managing Member of Leverage Health and is an enthusiastic and tireless proponent of driving transformative growth in an ever-changing marketplace. Richard founded Leverage Health as a means to deliver best-practice solutions from leading service companies to healthcare stakeholders. The firm has experienced year after year growth in sales, referenceable clients, and Portfolio Companies and has developed an expanded team of leading healthcare professionals that bring unique perspectives and insights to the industry’s most challenging problems.

Prior to founding Leverage Health in 2007, Richard was senior vice president of business development at HealthPlan Services, a leading business process outsourcing firm servicing health plans, associations, and Taft Hartley plans, where he was responsible for record sales. Between 2001 and 2005, Richard held senior leadership positions overseeing sales and business development with MedAvant Healthcare Solutions (previously ProxyMed, PILL: NASDAQ).

From 1998 to 2001, Richard was vice president of sales overseeing all revenue for PlanVista Solutions where he worked with the industry’s premier payers. In 1993, Richard was an original employee at the launch of National Preferred Provider Network (NPPN), one of the nation’s largest PPOs, and worked with them through 1998 when the company was sold to HealthPlan Services. At NPPN, Richard was responsible for virtually all original and subsequent large payer sales. Between 1992 and 1993, Richard was with Medical Administrators, a full-service insurance agency and TPA, which handled small group and individual insurance sales as well as Self-Insured Employers.

Richard’s tactical and leadership roles have allowed him to develop deep experience and tenured market knowledge related to healthcare payer sales and strategies. This knowledge and firsthand experience drive Leverage Health to provide healthcare payers with innovative solutions that optimize efficiencies and generate revenue.

Joshua Riff, MD, MBA

CEO, Onduo

Joshua Riff is a healthcare innovator with a passion for driving consumer centered solutions.

Currently, Josh serves as the CEO of the newly formed precision care company building virtual diabetes clinics, Onduo. Onduo is a Sanofi and Verily backed company that uses analytics and behavioral science to help people with diabetes live their best life. Onduo is focused on delivering better outcomes by combining software and hardware solutions with coaching services.

Prior to Onduo, Josh was the Senior Vice President of Prevention and Well being at Optum. Prior to that, Dr. Riff served as Chief Medical Director at Target, where he ran the health plan for Target team members and provided medical oversight to their clinics and pharmacies. He completed his M.D. and M.B.A. at Tufts University in conjunction with Brandeis University in Boston, Mass. After medical school he completed his residency in Emergency Medicine at Johns Hopkins Hospital. He spent ten years practicing medicine as an emergency room physician. When not working he can be found with family, his dog, or participating in endurance events.